Plenay
speakers' biodata.
From DOS incantations to Ordinary Speech
via Newspeak (1983-2003):
Or how to throw away most of what we have
learned in the past 20 years
Santiago González y Fernández-Corugedo
Universidad de Oviedo
Paper delivered in: English
Abstract:
This lecture will aim at presenting
what from my point of view can be the most outstanding interfaces between
the standard principles of Historical Linguistics (inner reconstruction,
comparative approaches, external factor, selection of “most adequate” forms…)
and the way in which we have modulated methodological approaches to study
the language of the internet and other computing media. Networks language
shows modes of speech that relay on traditional, well-established forms
together with highly innovative and volatile developments, and in this
sense the last two decades are a perfect lab to study language evolution
and language change: when computers started appearing on people’s desks
back in the early 1980’s their “language” was reduced to a small contingent
population. Twenty years later net users can be counted as billions.
However, it is not just the number of
people using the net what counts in this story: it is also the kind and
the typology of the language they are using.
When the Indoeuropean peoples started
their migrations some 7,000 years ago it took them some centuries to reach
a considerable diversity of language types. The language(s) of the net
are written, well, most of it(them)… but the pace of change and adaptability
can very well summarize in twenty years most of the phenomena that we have
observed in the previous fifty centuries. The language(s) of the net can
help us to be the better understanding of the principles governing language
change and language evolution.
Plenay
speakers' biodata.
The Future of Written Culture
Naomi S. Baron
American University, Washington, DC
Paper delivered in: English
Abstract:
In 1492, a German abbot named
Trithemius cautioned his monks not to be seduced by the printing technology
introduced in the West fifty years earlier by Johannes Gutenburg. Yet within
three centuries, much of Europe had been transformed from an oral culture
into one that was fundamentally grounded in the printed word.
Print culture flowered for more than 200
years. However, thanks to impressive technological innovations and equally
fundamental social changes, the future of written culture as we have known
it is increasingly in question. This address identifies the specific parameters
that historically came to define written culture and considers the viability
of these parameters in the new millennium.
Plenay
speakers' biodata.
Contextualization in communication via
Internet.
The linguistic-cognitive essence of the
virtual community.
Francisco Yus
Universidad de Alicante
Paper delivered in: English
Abstract:
One of the aims of the so called
cyberpragmatics is to determine the contextualising processes undertaken
by Internet users when producing and interpreting messages. Far away from
an stagnant context vision according to which communicative exchanges follow
one another in a predetermined time-space location, the idea that nowadays
people have about the context is much more dynamic and has an inferential
nature which plays its role departing from text decodification with possible
mental links to relevant information sources in order to correctly select
the appropriate interpretations.
It has been demonstrated the usefulness
of this dynamic vision in communicative settings such as the chat or the
electronic mail. In this paper we will turn into the contextualizing operations
of socio-pragmatic nature intended for the formation and stabilization
of the feeling of virtual community. The analysis will show that, again,
dynamic contextualization starting from textual decodification of messages
sent to different communicative settings of Internet contributes to the
formation of more or less stable cognitive schemata which refer to the
necessary co-ownership sensation that is the ground for the whole community
formation and maintenance.
Plenay
speakers' biodata.
Metatext on the web: a linguistic study
of the links used in commercial web sites
Rafael Alejo González
Universidad de Extremadura
Paper delivered in: English
Abstract:
Like every other site, commercial
web sites (i.e. portals designed to carry out business transactions on
the web or e-commerce) do not only have to catch the attention of
the web surfer, who in the end can also become a potential customer, they
are also engaged in the crucial task of guiding the reader through the
complex maze of semiotic systems which is a web page. Successful sites
are those which succeed at giving the reader enough information, not more
nor less, to be able to find the relevant information they are seeking.
Although we assume that this navigation
aid is not exclusively verbal, the aim this talk is to analyse the linguistic
means by which this navigation is assisted, to explore the ways in which
the communication between commercial businesses and their potential clients
is achieved by focusing not on the actual content of the site (product,
information, etc.) but on the verbal devices the designers of the portal
use to guide their readers. In short, we will deal with, what extending
their meaning from other contexts, could be named digital metatext or metadiscourse.
As is well known, metatext refers to the
words or expressions used in a text to guide the reader in the understanding
of its actual content. It includes those elements of discourse “which help
to organise prose as a coherent text and covey a writer’s personality,
credibility, reader sensibility and relationship to the message” (Hyland,
2000:109) and has been applied to a wide variety of areas and topics which
ranges from conversation, school texts and science popularisations to academic
writing (Hyland, 2000).
However, the concept of metatext has not
been applied to the best of our knowledge, to digital discourse in general
and to the language used on the web in particular. No one has explored
how metatext is used in digital documents and it is our belief that this
extension could result in a better understanding of how this type of discourse
works.
Although no definitive conclusions can
be reached at this early stage, a number of hypotheses are raised and considered.
Here we find some of them:
1. Deeper web sites, i.e. those with a
greater number of pages, require a greater amount of metatext to be succesful.
2. Top level pages will include a greater
number of metatext devices since their function tends to be more navigational
than informational.
3. The wider the audience of a commercial
web site (for example the more international it is) the more like the presence
of metatext since readers will usually need more guidance.
Finally, special attention will be devoted
to what we think a type of metatextual device which is restricted to digital
discourse, hypertextual links or nodes. In so far as they help readers
to
navigate through digital documents, links play an outstanding role in commercial
web sites and can be classified according to the metatextual function they
carry out.
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